The Video Version of Twitter Is Here!
Purchased by Twitter and released earlier in 2013, Vine is essentially the Twitter version of video sharing through social media. It is a micro-video app that allows people to share a six second video with others of something that they find to be important. In many ways, it’s like a better version of a still photograph! Mobile video will comprise two-thirds of all mobile data traffic around the world by the year 2017, which means Vine is on the ground floor of the next big thing in social sharing.
Why Should a Business Utilize Vine?
Vine is an easy way for people to really get to know a business on a more intimate level. This helps to further develop the relationship that a consumer has with a particular brand. With Vine, a business could:
• Give customers a glimpse of the manufacturing process of a product.
• Let people inside the office environment to meet new people.
• Advertise an exclusive contest.
• Create excitement about new products, or simply.
• Tell great jokes to create branding goodwill.
Almost 9 out of every 10 businesses are already using video marketing in some way to reach out to new targeted visitors to create more leads. Vine is simply the natural extension of making a critically good first impression in a way that relates to people today.
Vine Offers Free Analytics As Well
For the small business owner, Vine comes with an immense value because it provides free analytics for Twitter users that have fewer than 10,000 followers. You’ll be able to see how many people have engaged with your Vine content, how your content compares to content to other forms of media, and what your total potential reach has been for each upload. Based on this information, you can then tweak your Vine videos to better reflect what your followers are actually looking to find in your content. It’s critical feedback!
Vine Helps You Tell a Good Story
One of the most successful ways to market a product or service to people is to make it relatable in some way. For many people, the best way to engage them is to tell a story about your brand, product, or service because it helps that person relate the story to their own personal stories. In turn, this creates the cornerstone of a relationship because that person feels like they have a connection with you. That connection is what creates repeat customers and new revenue streams.
Is Vine Right For Your Business?
Vine might not be right for everyone right now, but as video sharing becomes more popular, you’ll want to be in on what Vine can do. The time is now to download the app and get in on the ground floor of this new and exciting way to communicate with people around the world! What would your first six second video on Vine be?