14 Ways to Increase Your Facebook Shares
A look at 14 ways to increase your Facebook shares and enhance your social visibility, stimulates social virality, and optimizes your page.
1. Stay Consistent
Maintain consistency by posting daily throughout the week, a minimum of 5 times.
2. Time Right
Consider your timing, as the best time of day is dependent on your type of business. The best engagement is seen from 7am to 12pm with retailers maximizing their viewership between 8am and 2pm.
3. Include Eye Catching Images
Use eye catching images and alternate between photos, videos, or text only updates.
4. Keep it Short
Keep posts between 100 and 150 characters, fewer than 3 lines of text to receive 60% more likes, comments, and shares than longer posts.
5. Maintain Relevance
Your content should let your audience know that you know they are there.
6. Use an Authentic Voice
Use a voice that is authentic and true to your brand. People are your friends and fans because they like what you do.
7. Include a Call to Action
If you ask your fans to share, like, or comment, they are more likely to do so.
8. Be Creative with Apps
Use contest and promotion apps along with forms, surveys, etc that can deepen users involvement with a business or brand.
9. Create a Sense of Urgency
Include up to minute tips and tricks whenever possible and dispel myths.
10. Offer Value
Before you share on Facebook, consider if the content will be of value by your audience.
11. Be Entertaining
If your followers like funny videos, take note. Continue to use the type of media that works best for your audience.
12. Offer Educational Content
People love to share how to do things with guides and tips. This type of shareable content is easy to link to on Facebook.
13. Make a List
Make a list or form as an Infographic or pdf file to share content on such as “7 ways” or “10 things” on a topic of interest.
14. Be Seasonable to Holidays
Tailor your content to the season or upcoming holiday.
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