The United States ice cream industry is motivated by consumer indulgence trends. With manufacturers producing more flavors and premium offerings, a variety of different ingredients are being used. Disposable income and urban culture has been leading this industry to continued growth. For the small portion eater, more multi-pack product lines have made their way onto the shelves.
The ice cream industry has found competition from private labels such as Kroger and Wal-Mart, adding direct competition into the marketplace. In the coming years, more than half of sold ice cream is expected to be through hyper and supermarkets. An increasing aging population has been driving consumption rates, forcing manufacturers to focus on new strategies for millennials.
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