The global tissue market is expected to see a 4.9% increase in size between 2012 and 2016. Top companies are Georgia-Pacific LLC, Kimberly-Clark Corp., and Procter and Gamble Co. The tissue market is considered to be one of the strongest growth segments for all forest products and mature markets in North America. Canada follows in second place to the US in per capita consumption. A series of toilet paper brands and logos are listed below.
The North American tissue market is comprise of 45% toilet paper followed by 36% toweling, 12% napkins, and 6% facial tissue. While Norther America has a smaller population compared to other global regions, we are considered to have some of the highest consumption rates. This is determined to be the result of both Western and European cultural and market differences.
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