This $3 billion dollar market is expecting to see almost 10% of annual growth and is made up of primarily 39 businesses. Majority of the market share is divided between Colgate, Procter & Gamble, and Unilever. Demand is expected to increase in developing markets are emphasis on oral hygiene and health is made. The following collection of famous toothpaste and logos are compiled below.
Mergers and acquisitions have become common in this industry as some chemical enterprises have started to launch their own products. Additional product offerings with whitening strips, mouthwash, dental floss, and more account for only a minor portion with overall revenue.
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