SEO Copywriting Guide
There are general guidelines that apply for all copywriting, regardless of the content matter. These rules help ensure that your composition becomes an attractive piece that your audience will want to read.
Begin by determining your audience. Different groups have different needs. Everything from your topic to your style of writing is influenced by this. Catering to the needs of a specific reading audience group makes your writing relevant and prevents boredom by keeping to the point.
You want to increase the significance of your work by filling it with relevant language and dynamite keywords. Here is where you should take advantage of the online tools available to you. The Google Keyword Tool, WordTracker, SEObook tool, and SEMrush.com are examples of means to finding a fantastic list of poignant keywords that will fill your composition with meaning, bringing it to life. Make the most of your keywords by using a variation of synonyms throughout your writing. Google insight, Twitter trends, and Hittail.com can help with this step. Choose one or two significant keywords to create an eye-catching title.
You should strive to incorporate your highest priority keywords into the first fifty words. Be careful not to “overstuff” these words. This causes the writing to read stiffly and unnaturally. Rather, use common sense and creativity to weave keywords into this critical point of the composition.
Readers lose interest very quickly, which is why copywriting should be kept short and simple. Give your writing focus by including relevant examples and facts. Keep interest alive by bringing creativity to your content, but avoid going off point. Avoid wordiness and technical jargon. Readers prefer simple English that they can read quickly.
Keep the keyword density to about 1%. Any more and the reader will sense spamming. Instead use several synonyms throughout, but be careful of substituting just any synonym you find. Not every synonym will fit in appropriately with you sentence.
Lighten the mood by incorporating humor and teasers around your keywords. This prevents monotony and keeps readers interested. Bullet points also keep a composition from becoming muddled. Lists that include keywords help readers to better understand.
Make every effort to use your most relevant keyword at the very end of your piece. Inject some personality as well. This leaves your audience with a lasting impression. After finishing the piece, take a small break and leave your work aside for a time. Later, grab some coffee and come back to your piece. Now is the time to review and revise your article as needed. Be sure to correct grammar errors and typos. Taking even a short breather allows you to see your piece through fresh eyes, giving you the opportunity to add or replace keywords and synonyms that flow better.