The advertising industry is made up of advertising methods distributed across many mediums to include the internet, print, and television. Some of the largest companies of this industry are global based and focus on retail, auto, and personal care products. Smaller businesses have difficulty in competing and must focus on niche markets at a lower price point to compete. The top 50 companies account for 40% of total industry revenue. A series of top advertising company logos from some of the most popular and successful firms are compiled below.
Trends in advertising are focused on consolidation, allow forces to be joined between industries to create advantages to the business. An estimated $66.35 billion was spent on tv ad spending last year along with online technologies disrupting traditional television marketing. Advertising is also gearing towards a more personalized effect with targeting viewers.
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