The photography industry is separated between commercial and industrial photograph, individual portraits, and special events. Demand is dictated by consumer income and marketing strategies that are used. Smaller companies tend to focus on specialized services and favorable locations. More than 50 top companies in this industry account for 40% of entire industry revenue. This makes the industry highly fragmented, while portrait students account for an overall 75% of industry revenue. A selection of the top photography companies from the industry are outlined below to inspire your own logo creation.
A change in devices and technological advances have decreasing consumers seeking out low end photographers and looking more for a higher end experience. Consumers also want the ability to take these images and share on their tablets, mobile devices and phone. An increase in app development for the photography industry is expected to occur to meet the growing demand for photographer tools and resources. Websites that promote your business must be mobile compatible by 2014.
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