Here is a summary to the key aspects to remember from this infographic…
1) Understand the Power of Influence.
How do we as consumers ultimately decide on what to buy? With a great deal of competition out there, understanding influencers can give you an advantage in the industry. More often then not, individual consumers will trust third party sources way more then any advertisement or even respected company. So focus your energy on helping these third party influencers work for your company.
2) Utilize Your Understanding of the Market to Increase Your Influence.
The first thing you should do is to research your current market. What are the major pros and cons associated with your company, and what schools of thought exist about your product. While simplistic, this research will help you create a landscape of influencers. Once you have done your research, reach out towards those influencers that generally agree with your company and work to bring out relevant information that consumers will find useful.
In addition, thinking creatively and picking the right time to approach influencers can make all the difference between success and failure. Know who can influence people and work to get them on your side. As a final point, be sure to record how well you do. This way, you can make changes to future plans, which will save you time and money in the long run.
3) Though Challenging, Working with Influencers Comes with Its Advantages.
There are a number of reasons why working with influencers is worth the time and occasional trouble. The first is broader brand awareness. As people turn to third party websites and blogs for their information, you can help spread your brand for free by working with influencers. In addition, it can be your first source towards damage control if something bad happens with your product. There is also the notion of trust in business and consumer relations, which influencers have a great deal of power over. No matter which way you look at it, influencers are worth the time and money.
4) Know the Relevance of Influencers in Your Industry.
The last thing you should consider before doing research and reaching out is to consider the relevance of influences in your industry. While they are more often then not the leading reason why people will choose or not choose your company’s service or products, there are varying levels of influence that depends on what is being talked about. For example, food and lifestyle choices are influenced the most by influencers while pop culture and business are the least influenced by these sources.