The bottle water industry has seen growth due to the increasing rate of health conscious consumers. Marketing bottle water through sports athletes and healthy images emphasizes the effects of drinking water. Words such as “pure” and “natural” water help to play into the fear of what individuals are drinking when they consume tap water. Bottle water offers a consistent quality and is even considered a status beverage. The following series of bottle water brand logos are outlined from some of the most well known companies in the industry.
Packaging trends for bottled water are becoming more friendly for the on the go consumer. However, an estimated 2 million tons of bottles are sent to landfills each year with an annual cost of $70 million to dispose of them. The global consumption for bottled water has reached 50 billion gallons, with a 7.6% increase led by the growing demand in China.
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