Could Outsourcing Your SEO Save You Money?
Many companies are hiring SEO experts to work for them in-house these days. The thought is that with SEO being worked on every day, money can be saved because the salary stays within the company and those costs can be spread across numerous budget lines. In some cases this is absolutely true, but for some companies it makes more sense to outsource their SEO needs. How can you determine what method of obtaining your SEO work is right for your company?
What Is the Overall Value You’re Receiving?
A SEO director hired by an organization will make about 10 times the amount a company would pay to outsource the same work. As you are tracking the results your SEO efforts are getting, if you are getting 10 times the amount of return with an in-house SEO director, then it makes sense to keep that person on your staff! If your ROI is lower than the multiplication factor of salary vs. outsourcing, then it is time to consider hiring an SEO agency to do the work for you.
How Skilled Are Your SEO Personnel?
There are people who have SEO in their blood. They are multi-faceted, have the ability to think on their feet, and can rapidly create new strategies at the drop of a hat that can always keep your business on the top of the search results for your targeted keywords. Not every SEO professional has this ability, but SEO agencies have the ability to create teams of people who can cover all the bases for you. If your SEO staff doesn’t have the skills, it might be time to outsource.
How Much Experience Does Your SEO Staff Have?
Some businesses seek out the best SEO personnel that have literally thousands of SEO campaigns under their belt and are willing to pay for that experience. If that’s you, then stick with it! You’ll do great things! If you can only afford someone who is familiar with SEO concepts, but has only worked on a few campaigns, you’ll save money and get more value from outsourcing the work you have to an SEO agency.
How Much Flexibility Do You Need?
When times get even tougher than they are today, and there’s a good chance that they will, then how will you cope with this from a budgetary standpoint? Are you stuck with a long-term employment contract? Are you willing to fire people to make your budget work? If you are outsourcing your SEO work, you simply have to reduce the amount of money you’re willing to spend on any given campaign, giving you more overall flexibility.
Outsourcing your SEO work makes sense in a lot of ways for a lot of businesses. Though it may not be right for every company, it is entirely possible that you could save money and get better overall results by hiring an SEO agency to do these needed jobs for you. Why not look into outsourcing your unique SEO needs to see if you could save money today?
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