Wix offers users a free and premium solution to build a great looking website. With 10+ years of experience in the industry, there are several pros and cons of Wix websites to consider.
What Are the Pros of Wix Websites?
1. You receive upgraded design templates.
With the drag-and-drop design functions that Wix offers, you can have a modern website created in a few minutes. This allows you to get online with a commercial or personal site without a large investment. Some of the templates are restricted with the free plan, but otherwise you receive an immediate and solid user experience.
2. The interface is intuitive and useful.
It isn’t the best looking backend interface that you’ll find with a website builder today, but it is incredible useful. All of the tools you need are a couple clicks away at most. You also receive guidelines and tools to customize templates, even on the free plan, so your website can match the look of your brand.
3. You’re not locked into long-term plans.
In order to receive an affordable premium plan, many website builders lock you into 24-36 month contracts. You don’t have that issue with Wix. If you want to upgrade from the free option, you can try it out for as little as $5 per month and cancel at any time.
4. Wix takes care of your site security without compromising speed.
Right out of the box, Wix websites perform at above average rates for speed. You don’t need to worry about security because the site is hosted on a Wix server. This means you get to worry more about designing your site and taking advantage of the services you may have purchased from their various premium bundles.
5. You receive an all-in-one solution.
If you run into a problem with your site for some reason, all you need to do is contact Wix to get the solution you need. There’s no time spent hunting down issues or trying to deal with plugins or widgets that may have malfunctioned. You can contact their customer service depart via email, phone, or what amounts to an interactive FAQ page.
What Are the Cons of Wix Websites?
1. The starter plan doesn’t remove ads from your site.
Advertising on your website should benefit you, especially if you’re paying a fee. With Wix, the entry level plan that hovers around $5 per month does not remove Wix-based ads from your site. To remove the ads, you must go to a different monthly plan that will cost more than most of the website building competitors that are out there right now.
2. There are no unlimited plans.
With Wix websites, you are not allowed to have unlimited bandwidth or storage on any plan. This even applies to the business and commercial plans that are sold at premium rates.
3. Drag and drop designs can limit your creativity.
Although the website builder has improved dramatically in the last couple of years, you still have certain limitations. You can drag and drop items anywhere instead of into locked boxes, but it still can be a hassle to get a design to look and work the way intended. It takes much more time in reality to design a site on Wix than most people will think it does.
4. The App store on Wix doesn’t really offer apps.
Adding functionality to your Wix websites is pretty easy to do with the App store that is offered. The only problem is that most of the apps there aren’t true apps. You’ll get to add I-frames instead of real functionality to your website. These are easy to install and they work okay, but it isn’t the ideal solution that many may like to see.
5. SEO is a pain in the neck with Wix.
You do have access to an SEO Wizard with Wix that can help you maximize content optimization, but the techniques offered are a little behind the times. Most of the focus is on keyword targeting, grouping, and ranking without any regard to other aspects of modern SEO. It may not be a deal-breaker, but it will be a disadvantage to those who are looking at a long-term website effort.
The pros and cons of Wix websites show that it is a good entry-level website builder that can help anyone get online. It may not be the best solution for advanced users and the costs may be higher than other options, but it does get the job done at the end of the day.