It is inevitable that social media will have an impact on your brand’s recognition. It’s no different than the phone book’s presence 40 years ago. You were nobody if you didn’t have your business’s ad in the Yellow Pages, since every household and every business had a phone and a phonebook. The other must-have was a newspaper ad. The paper was the place everyone looked when they were between the office and home (back when there was no such thing as a smart phone). Today, patterns for SEO recognition via social media are evolving quickly.
The Power of Facebook
Facebook is number one for generating SEO recognition but all social media is playing for keeps and getting connected. Since 2010, Google and Bing have included social signals as one of their ranking factor for material on the web. Google + 1s still occupy the highest level of importance in creating ranking boosts, followed by Facebook shares, Tweets and Pins.
Users Like Brands
People “like” brands and so they share them. It’s almost a no-brainer. Shares mean instant linkability for increased brand recognition. A full 80 percent of search marketers say social signals are more important than they used to be for brand rankings and SEO recognition. The same studies show that e-mails that have social media share buttons attached have a click rate that’s 158 percent higher than those that don’t.
Those search marketers who say its just hype point to the fact that the 158 percent difference in click rates only represents a total of six percent of e-mails with share buttons getting clicked while two percent of e-mails without buttons d get clicked. But among millions of e-mails, this figure adds up quickly.
Where the Influence Is
Facebook’s influence in the overall social media arena is still by far the greatest, with 51 percent of all social media activity. Google+ is next in line with 26 percent. You Tube and Twitter are nipping at Google’s heels with their influence levels near 25% each. About a dozen other media platforms comprise the rest of the media arena of influence.
The measured media traffic patterns considered all of the following: E-commerce, news media and publishing, consumer brands, travel & hospitals and education/non-profit sites. Hype aside, all sharable data is linkable data. Anything that gets shared by one’s friend is more likely to be trusted and viewed by the recipient of the information, regardless of what that information is.