The cereal industry has a yearly annual worth of $12 Billion and consisting of over 34 businesses. However it is also considered an oligopoly primarily consisting of four large companies. The exist smaller niche companies only hold a 13.6% market share. Trends have shown a 0.2% decrease in growth, forcing the businesses to progress towards the increasing demand for quick and healthier breakfast options. Some of the biggest cereal brand logos are listed below from the more popular chosen cereals selected by consumers.