This Is Why You Should Focus On Mobile Marketing
Are you equipped to market to smartphone users? If not, then today needs to be the day that you start creating a mobile marketing plan to target these potential customers. In the last year alone, smartphones outpaced the purchase of personal computers by a 2 to 1 ratio. People are using smartphones more than ever because it allows them to get the information they need at a moment’s notice and then store it for later. If you aren’t on that phone and a consumer needs a product, it will be your competitor making money instead of you!
Almost 80% of Smartphone Users Make Mobile Purchasing Decisions
What is a mobile purchasing decision? It is an end user, while using their smartphone or other portable device, deciding to make a purchase wherever they might be because of information they found on their smartphone. That means if you don’t have a mobile marketing campaign that can reach smartphone users, you’re already losing 80% of your warm leads!
One of the easiest ways to be mobile friendly is to simply have your domain be visually friendly to mobile users. More than 60% of smartphone users will use search engines on the internet to find information they need, which means you’ve got regular levels of traffic headed your way if you’ve optimized your SEO. Another 20% of smartphone users will use barcode scanner apps to find information out about specific products in-store, which gives you an even further opportunity to convince a mobile hot lead that your product is the best product.
It’s Not Just About Products Either
Nearly a third of all smartphone users said that in the last year, they utilized their phone to be able to find a service they needed to have performed. From lawyers to landscaping professionals, being mobile friendly is critical to doing good business even if only a small minority of customers come from your mobile marketing efforts. Why? Because nearly 60% of people won’t recommend you if your domain and services aren’t mobile friendly!
Mobile Marketing Helps People Stay Engaged
In the modern business world, the primary method of making money through marketing is through customer engagement. Though efforts are made through social media to make this happen, almost 90% of people who own a smartphone say that they primarily use their phone in order to stay engaged with others. If you can use a mobile marketing plan to get your branding onto that phone and become part of that person’s life, there is a good chance that you can change hot mobile lead into a repeat customer that gives you free PR to all their family and friends.
Are You Ready To Get Started?
From mobile apps to designing a mobile friendly domain, there are a number of ways that you can access the mobile market today to begin marketing. Start off small, then start growing more as your market accepts your mobile marketing efforts. Don’t you think it’s time to stop losing all your mobile business to your competitors? Start today!
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