Startup marketing is more complicated and difficult than marketing established brands. This is true for all kinds of products and services. Startup companies do not have tons of cash at their disposal which can be spent without any substantial rewards. There is a crunch of time and resources. The company has to be established as a brand, trust needs to be instilled in the market and at the same time, products or services need to be sold which would require aggressive sales strategies. Startup marketing needs to comprise of all of the aforementioned, which makes it complicated.
A comparison of specific traits required to be a successful entrepreneur and the most common types of behavior followed.
In the ultimate guide to startup marketing, you shall get to explore every facet of the entire process. How you should start planning, what steps you must take, what kind of approaches you must deploy and how you should tweak your strategies as you move forward, all such details and more are provided in the info-graphic slideshow.
Starting Your Marketing Process
The very beginning of startup marketing is marked by identifying the market. The target market may be huge for a startup enterprise but the immediate target audience needs to be smaller. There is a need to identify that segment of the entire target market that is easier to impress and influence. Every target market has a certain section which would comprise of easy buyers. These are the people that a startup must target.
Once the market has been identified and decided upon, the method of startup marketing must be chalked out. It may not be possible to take a multitude of different approaches but there should be alternate strategies or at least a dual pronged approach. All such methods are discussed at great length in the slideshow. Startup companies need to have a very well defined PR mechanism in place, there should be great deal of focus on content and content marketing of various forms. Once all the strategies have been conceptualized and are ready to be launched, there should be a testing phase.
During this period, a startup company must take measured approaches and not go full swing with any strategy. Only when certain approaches are working in the favor of the startup should it get aggressive with the strategy in context. Startup companies do not have the luxury to keep testing approaches on a larger scale because should the approach backfire, there wouldn’t be much room to recuperate. It is necessary that startup marketing engages the best practices and exploit them to the max.