Having a website is not enough. When you have a site for your business, you need to be sure that it is designed in a way that you will be able to increase conversions and get consumers to respond in the way that you desire on your site. You might not realize it but the words that you sue on your site have power and meaning. This means that there are specific words that you should be using on your site to actually help boost conversion rates. Here are some of the key takeaways from this infographic.
1) Action
Some of the words that you should be using on your site to get the attention of consumers should be action words. This means that you need to be using words that indicate that the online user should do something. The most popular and most used action words that you can display on your site are Enroll, Shop, Get Access, Discover, Join and Start. There are countless more action words that you can use on your site, but these are the ones that will help you to boost conversion rates to the best levels. Make sure that you use action words when you really want a consumer to do a specific task. If you use action words more sparingly on your site, they will have a lot more of an impact.
2) Urgency
Not only can you make a difference on conversion rates by using action words on your site, but you can also try using urgency words. These are words that will indicate to the online user that they need to act fast. The most popular urgency words that you can use on the site are Today, soon, final, now, fast, rush and hurry. There are just some of the words that will tell online users of your site that they do not have time to waste and that they need to act right away if possible. Just make sure that you only use urgency words for a reason when you are having special deals for your site that are on a limited time frame.
3) Personal
You can also give your site more of a personal touch by using words like you, me, your and my. These are words that will speak directly to the online user and they do have the ability to help you to boost conversion rates even just a little bit.
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