Content is king when it comes to marketing your business or brand. This means that you need to create content of all different types on varying platforms. This means that not only do you need a website and a blog, but you should also have Twitter, Facebook and Instagran. This means that you need to not only know the type of content that you should be creating, but also what length is ideal. The length of your content is a major factor in the effectiveness of your content. This means that you need to learn how long your content should be and why. Here are some of the key takeaways from this infographic.
1) How Many Characters?
Twitter is notorious for being the platform where you have to keep your content short and sweet. In the past, you only had a limited number of characters that you could use when you wanted to get a message across, but this is no longer the case. You now have the ability y to use more characters, but research shows that keeping your message and sweet might be best for you. Messages that are less than 100 characters on Twitter are the ones that are the most viewed. This means that keeping your message short and to the point is often best.
2) Facebook Engagement
You might think that Facebook is the platform where your content can be longer, but this is not true. Research shows that the Facebook posts that have the highest level of engagement are the ones that are less than 100 characters in length. This means that the long and drawn out Facebook posts that you share are not the ones that are going to be seen by a high number of people. If you want your Facebook post to encourage engagement, you need to keep your content short and sweet. This means to use the fewest characters possible.
3) First and Last
It is important to note that the first three and the last three words of the content that you post are the ones that will be seen. This means that you need go carefully choose how you will begin and end your message. It will be a major factor in the type of message that you get across to the reader. Keeping your content short is best and being aware of word choice is something that you need to prioritize.
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