Infographics are hardly a new concept, but they have become wildly popular in the last few years. With an infographic you can easily explain complex information or scenarios. However, a badly designed infographic won’t be useful to anyone.
Read on to learn the best practices when it comes to creating compelling and informative graphics.
1. Have a clear purpose
It is all too easy to turn an infographic into an over complicated and unfocused mess. Try to avoid getting carried away. Think creatively on how you can convey the information in the simplest way possible. As they say, less is more.
2. Use Space Effectively
Strike a balance between content and white space. Don’t try to pack in too much information. If you are struggling to find this balance, then you should reduce the scope of the topic. Maybe what you are trying to explain should be shown in two or more infographics. On the flipside, don’t leave it too sparse. There should be enough facts included to form a full picture. You also need to balance the amount of text versus visuals. Don’t let either the text or visuals to overwhelm the other.
3. Lead the Viewer
There’s nothing worse than a confusing infographic which you don’t know where to start looking at. Experiment with different layouts and find the one that best guides the viewer along the story of the graphic.
4. Highlight important facts
When planning your infographic, order the facts and information according to importance. Give the essential facts more prominence. Create callout boxes to highlight the information the viewer should know about.
5. Divide content
Split your content into logical sections. Taking a quick glance at the infographic should convey the overall message. After that, looking closer should reveal multiple levels of information, which goes into detail about a particular aspect of the topic.
6. Show the data
People want to know the facts. Make it easy for the reader to pick out and understand the information. This goes without saying, but make sure to start off with high quality and accurate data. The goal of an infographic should be to inform the viewer about a complex scenario, in a visual and entertaining style. The last thing you want to be known for is spreading misinformation, with questionable statistics.
7. Allow for easy comparisons
Encourage your readers to compare different information, by laying out the data in a logical way. Using bar charts, pie charts or any other visual aid, is a great start to achieving this. But you need to do more than just shoving some numbers into a chart. Think about how you are visually showing the different facts and figures to put comparisons into context and understandable.
Always remember to make the data user friendly. As long as your viewers are satisfied, the infographic has done its job.
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