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Psychology of Colors in Marketing


The importance of Color Choice in Marketing

When you understand how different people respond to different colors, you will be able to take advantage of it to get the best out of people.

Tones of Red

Here are some tones of red.

Light Red – Implies joy, passion, sexuality, sensitivity, and love.
Dark Red – connotes vigour, will power, rage, anger, leadership, courage, longing, malice, and wrath.
Reddish Brown – Implies harvest and fall.
Brown – Connotes stability and masculinity.
Pink – Depicts romance, live friendship, femininity, and passiveness.

The color of fire and blood reflects a strong emotion. The enhancement of the human metabolism, increased respiration rate, and raise in blood pressure.

Tones of Orange

Here are some tones of orange.

Dark Orange – Implies deceit and distrust.
Red Orange – Depicts desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold – Implies illumination, wisdom, wealth, high quality, and feeling of prestige.

The sensation of heat is given to the energy of red and the happiness of yellow. This increases the supply of oxygen to the brain, stimulating mental activities. This is demonstrated in the fact that health foods stimulate appetites.

Tones of Yellow

Here are some tones of yellow.

Dull Yellow – This implies caution, decay, jealousy, and sickness.
Light Yellow – Means intellect, joy, and freshness.

This is the color of the sun. It stimulates cheerfulness, producing warmth, generating energy to the muscles. When over used, it causes disturbing effects with food.

Tones of Green

There follow are some tones of green.

Dark Green – Implies ambition, greed, jealousy, and money.
Yellowish Green – Depicts sickness, cowardice, discord, and jealous.
Aqua –Means emotional healing and protection.
Olive Green – Means traditional color of peace.

Tones of Blue

Here are some tones of blue.

Light Blue – Implies health, healing, tranquility, understanding, and softness.
Dark Blue – Implies knowledge, power, integrity, and sickmess.

This is the color of the sky and sea. It is associated with stability and depth. It is of benefit to the human mind and energy, generating a calm effect.

Tones of Purple

Here are some tones of purple.

Light Purple – Implies romantic and nostalgic feelings.
Dark Purple – Implies frustration, sadness, and gloom.

Power is symbolized by the stability of purple and the energy of red. It symbolizes nobility, luxury, and ambition. Purple implies independence, wisdom, magic, and wealth.

Black and White

Here are the meanings of black and white.

Black – A mysterious color which is associated with fear and uncertainty. It has a negative connotation, formal, elegant, and prestigious. It implies death, evil, authority, and formality.
White – Referred to as that which implies perfection. It has a positive implication and represents a successful start. It reflects innocence, purity, virginity, cleanliness, amidst other.

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