10 Tips on Twitter Success on Business
1. The Number of Followers you have is Inconsequential
Irrespective of the number of followers you have, it is inconsequential, it only becomes relevant if they are friends, customers or fans. If you chose to artificially inflate your followers through the addition of fake followers, although it may initially look good, in the long run it is a waste of time. If you have something reasonable to say, people will be attracted to you.
2. It Matters Who You Follow
It is of no benefit following everyone you can find as this will suffocate your twitter streams. By doing this, you run a risk of losing useful tweets for more than relevant personalities. It is more useful to follow the thoughts of leaders in your industry.
3. Be Moderate
With respect to your product, by moderate. Do not tweet excessively as this will turn people off. You are free to promote yourself but restrict it to a maximum of five tweets per day.
4. By All Means, Communicate
Twitter, like all other social media channels is not a one way communication channel. Except you are a well-established brand, you need to engage your followers with tweets and retweets as well as messages. That is why it is called social media.
5. Planning Ahead Will Save You Time
Creating time to tweet on Twitter can be challenge. However, this can be solved through the use of prescheduled tweet services like tweet deck. These platforms enable you to preschedule tweets to be delivered at certain times of the day. Messages can be set up for the entire week while you go about your other business.
6. Give Back to the Society
It pays to be generous. To maintain followers who follow you, you need to give back to them. To succeed on Twitter, you need to find your target audience and provide them with information they will be interested in. By doing this consistently you will attract attention.
7. Sparingly Use the Hash Tag
By using the hash tag you let people know the topic you are tweeting about. For example, if you are running a campaign, you include the hash tag #campaign in your tweets. When people search for tweets based on topics, you will get noticed. Nevertheless, this should be done with caution because if done in excess, you will put them off.
8. Check Twice, Send Once
The cheapest way to damage your tweeter reputation is to send out tweets with typographical errors. So make sure your tweets are correctly spelled before sending them out.
9. Track, Analyze, and Adapt
If you are providing links from your tweets to your website, you need to track and review performances so you know what works and what doesn’t work. There are various tools that can be used to achieve this. Google analytics is one of them.
10. Keep At It
It takes time to build a list of potential customers. So you must exercise a great deal of patience. Give it time, as long as the traffic to your website is on the increase through the new leads you are creating, you are on the right track. If there is no progress, then you need to reconsider your strategy.