The global baked goods industry has earned itself a $310 billion dollar worth worldwide. Demand for this growing industry is based on the lifestyles and need for meal preparation by consumers. During the economic downturn, the baked goods industry has been able to recovery smoothly. The small cake segment of this industry has seen growing demand accounting for 37% of market share in countries such as the United Kingdom. This is due to its slow integration with modern snacking lifestyles. A listing of cake company logos from various cake business provides a snapshot of this fragmented industry.
The baked goods industry is highly specialized when it comes to commercial business. The top 50 companies in the commercial segment, account for 75% of revenue alone. Majority of businesses operate only a single facilities with larger bakeries advance by scaling their goods and services. Of baked goods, bread makes up for 32% of the industry with frozen cakes taking home 15%. Soft cakes are only a sliver of 8% but enough to make this industry worth several billion dollars alone.
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