The Importance of a Good Online Reputation
Your online reputation is continually at risk. It sits at the disposal of unflattering critic’s postings news, reviews, or even pictures that can spread throughout the online world swiftly. As a result, your image and reputation can become easily tarnished. There are many reasons why your reputation should be a top priority.
• 80% of adults are very or somewhat more likely to consider buying products recommended by real world friends or family.
• 78% of executive recruiters routinely search engines to learn more about candidates and 35% have eliminated them based on information found.
• 87% believe that a CEO’s reputation is an important part of a company’s reputation.
• 90% of consumers trust recommendations from others.
• 83% of companies will face a crisis, negatively impacting their share price between 20% and 30% during the next five years.
Reputation Management in Business
In a time when consumers conduct extensive research on companies and products before making a purchase or decisions, create a good reputation as a business is imperative to thrive. Keep in mind some of these astonishing statistics.
• 70% of consumers consult reviews or ratings before purchasing.
• 158% of consumer’s traffic to the top 10 review sites grew an average of 158% last year.
• 97% of consumers who made a purchase based on an online review found the review to be accurate.
• 51% of consumers use the internet even before making a purchase in shops.
• 90% of online consumers trust recommendations from people they know, 70% trust unknown users, 27% trust experts, 14% trust advertising, and 8% trust celebrities.
• 75% of people do not believe advertisements tell the truth by companies.
If you are not watching your reputation online, you will have no idea what people are saying. Negative reviews or bad reviews can haunt your company for a lifetime. Your image would become defaced and bad news end up at the top of Google search results.
Ways to stop your reputation from being damaged:
• Perform an extensive reputation evaluation by Googling yourself and your brand to take stock of the top ten results found on you.
• Perform 24/7 news monitoring by email alerts about you and your brand so you can react quickly.
• Create good content through reverse SEO that will help to bury the bad.
• Perform negative review monitoring by opening accounts on Yelp, Google Local, and Angie’s list.
• Remove any defacing content by asking the webmasters and Google to take down images that are clearly defacing.