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How to Make an Explainer Video


A look at some important insights to remember from this infographic…

1) Explainer Videos Have a History of Working.
The explainer video has a powerful history of getting a message across. Because of this, they are becoming one of the most popular means of talking directly with potential customers. In the past five years alone, there has been over 800% usage of explainer videos. This is in part because the primary demographic for these videos are individuals between the ages of 18 to 34, who have an interest in social media and the financial power to buy online. In addition, there are a number of case studies that have shown how effective explainer videos can be to reaching potential customers. One such case study reported an increase of 20% for conversions.

2) Figure Out The Right Format For Your message.
The first step to making an explainer video is figuring out your tone. Do you want it to be serious, funny, strictly information, inspirational, or something else? This is important to figure out early on, as it will effect the kind of video you ultimately go about making. For example, animation in 2D, 3D, a mix of both, and whiteboard are often used for more lighthearted explainer videos that colorfully illustrate the services you provide and the importance of those services. Videos, infographic videos, testimonials, and music only explanation videos are often more serious and include an emotional hook.

3) You Need To Get Your Message Down.
The best way to get your message across is to be clear and direct in your presentation. State who you are, what you do, why your service is needed, and why the person should become a part of what you do. Pay attention to the music that you use, and be sure that it matches the emotional mood you are attempting to create through the video. In addition, make sure that any additional visuals you use add to explaining what your organization is about.

4. Do Not Skip On Post Editing.
Post editing is the difference between a successful and unsuccessful explainer video. Many people have found it helpful to create a rough draft complete with everything that will go in the final. Once created, it becomes the perfect tool for critiquing your work and improving it for the final release. In addition, this provides you an excellent opportunity to review light levels, sound levels, and scene transitions. Here more then anywhere else, a few hours of work can make a tremendous difference in the final result.

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