Social media is a platform that is filled with unlimited potential. All you need to know is how to tap into it. Creating a social media calendar is the place to start. Here are the key takeaways from this infographic.
1) Social Media is Powerful.
Social media is becoming a tool that more businesses are turning to, because it can really work. It is possible to increase the amount of traffic to your site by making an effort to focus on social media marketing for just 6 hours a week. The amount of traffic increase can be substantial and over 75% of marketers see traffic spike by putting this small amount of time into social media marketing.
2) Get Organized.
Even though you do not have to invest a lot of time into social media marketing to notice big results, it is possible to make your time count. Creating a social media calendar will help you to get organized and ensure that your editorial strategy is fully developed. By getting organized a coming up with a social media calendar, you will know what resources are ideal and be able to use them in the most effective ways.
3) Track Content.
The key to having success when marketing through the use of social media is consistency. You need to create content on a regular basis that appeals to your audience and is something that they consider to be meaningful. This is so much simpler is you focus on creating a social media calendar that allows you to track the performance of the content that you post. This helps you to monitor quality and ensures that you are posting content consistently to entice your target audience.
4) Make Changes.
Not only do you need to track the performance of the content that you are posting on your site, but you also need to make sure that you are making changes based on what the performance results are. The information that you get from tracking performance needs to be used to make alterations that bring about positive change.
You need to make a concentrated effort to regularly look at the metrics on your content and see what is working most effectively. It might even be a good idea to use the information that you get to change the times that you post content and the type of content that you create for your social media account.