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How to Close a Sales Presentation


Here are some of the key takeaways from this infographic on strategies to pitching a great presentation…

1) Get Your Cover Slide Right.
You need a few elements to make a great cover slide. Ditch the text. Instead, try to select a great image for your introductory slide. Although it seems super simple, it acts to grab everyone’s attention. It can also let them know about your pitch in an instant.

2) Make Them a Proposition They Cannot Refuse.
This is known as a value proposition. Use a simple outline to perfect yours. Tell your company name, who your company helps, what it provides, and how it helps your clientele. When rolled into one simple statement, this gives your audience an instant picture of who you are, who you are targeted toward, what you do, and why it is important.

3) Connect With Your Audience Through a Powerful Human Story
Everyone loves a great story. A business presentation audience is no different. Tell them about your company, why you came about, and how it happened. You may also want to include information about each of your individual employees. Integrating humor into this part of your presentation is a fantastic way to make your whole company seem more human and approachable.

4) Tell The Solutions That You Offer and Give Your Audience Proof.
All of your potential clients are facing a problem. Or perhaps a short list of problems. Give them to your audience. Then, let you audience members know all the solutions to these problems that your business model offers. Once you have laid this out for them, then present them with facts and figures that back up your business and/or claims. Throw in relevant research, charts, graphs, reviews, testimonials, and more. Show them how your business stacks up with competition. Also let them know any benefits you give your customers over other similar enterprises.

5) Let Your Audience Know What To Do Next As Your Last Step.
Your presentation should always end with this statement, known as a call to action. This call to action should directly point audience members in the direction of their next interaction with you. Let them know that they should buy your product. Or ask them to visit your webpage. Some companies might ask audience members to friend them on social media. No matter what your call to action is make it short, concise, and easy to do. Then more people will follows through.

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