Sadly customers do not tend to juts pop out of the blue, instead, they are hard to find – especially when you’ve just started your new business -, as creating leads can take a considerable effort. Before taking your next move, take a look at our short list of great advice, to get a boom in your own community.
1) Smart E-mail Marketing
Even if you are the wizard of marketing e-mail content, having your lead move your precious and engaging content to the trash bin can happen anytime. Instead of trusting those nicely forged words and quality imagery, aim to offer something initially in exchange for a new sign-up. Offering quality, unique and helpful content for your next lead (guide, course, video series) can do magic for your future marketing emails, while having you easily generate more initial leads signing up for your e-mail content.
2) Get Social Media To Do The Trick
Still today one-on-one exchange is still highly valued, so why not reach out to your growing community in the most personal way? Personalized private messages offering relevant services for your leads can easily get them turn into customers, who feel valued. Besides personal messages, you can also initiate group discussions to spread some information on your growing business. These group discussions can also get you closer to your leads, as they still convey a message in a considerably more personal way compared to generic ads or pay-per-click campaigns.
3) Start Blogging
Blogging creates engaging content for your community members, while it can also provide you with better rankings with online search engines, making your next lead stumble upon your services. When writing your next post, focus on the most relevant keywords (choose only two or three) to have yourself a SEO friendly, optimized content. To have yourself more diverse and more engaging content why not publish guest posts on industry related blogs? By focusing on your online presence, especially when it comes to industry related sites, you can grow your community further, while creating more options for generating leads. On the other hand, you can also rely on others and have them provide you with guest posts. Featuring posts by industry influencers can boost your traffic and once again, get you some more leads.
Once you find yourself those new leads to help you grow your business, your new challenges will be at hand, as even though acquiring new leads is not as easy as it sounds, but converting them into satisfied and happy customers, is the bigger part of the deal. All in all, don’t forget to do your research and plan your moves before making your next move to grow your business. Happy growing!