Here are some of the key insights provided by this infographic…
1) Find Ways to Bring New Customers In.
In pretty much every industry there is enough choice that any business wanting additional customers will have to find a way to entice them. If you want to stay ahead of the competition, then you will need to find ways to bring new customers in. Thankfully, there are a number of marketing techniques that have been proven to work. Having a referral program is a popular way to get people to refer their friends while also providing a benefit to loyal customers. Deals and advertising are among the most popular ways to get people onto your website or into your shop. Finally, social media can be used to establish the next important thing to winning over customers, a connection.
2) Create a Connection With Your Customer.
Some of the greatest recent business success stories have come from the use and mastery of social media. Social media allows for you to establish a close personal connection with your customer. Whether it is Facebook, Twitter, or anything in between, social media helps you as a company get your message out there, create a conversation around your product, and create a space that people will want to be a part of.
A social connection means understanding what your customers want, and playing to the strengths of your company to solve their problems. For example, if your company works in clothing, then advertising the quality of the material used and fair manufacturing practices is a great way to target Millennial’s, as they want to know where their clothing is coming from.
3) Make the Experience Simple and Rewarding.
If a customer wants to buy something from you, then you owe it to them to make the experience as quick and painless as possible. In addition, if someone is interested in seeing what you are about, it helps to have every avenue open. The challenging part about making the experience simple and rewarding are the technical challenges associated with the diverse range of devices people use. Whether it be tablets, smart phones, laptops, or PC’s, there are countless ways that people can access your website to learn more. That is why you should bend over backwards to ensure compatibility. By emphasizing what your business can provide and marketing towards the perceived notion of a need among your consumers, you can be the hero company that provides what people want.