Email can be a very effective marketing tool, but it all boils down to the type of email list that you have available. Segmenting your email list is very important. You need to be aware of the segmenting methods that work best and allow you to maximize ROI. Here are the key takeaways from this infographic.
One way that you can look to segment your email list is based on demographics. This means that you can group people in your email list based on things like age and gender. This can be a great way to segment your email list to make it a more effective marketing tool. This means that you can use age and gender when you are trying to market. These demographics can be used to your advantage if you segment your email list in this type of way.
Making surveys can also be a really great way to start segmenting your email list. You can take the results of the survey and use them as a means of segmenting. This is a way that you can get the information that matters most to you. Once you know what matters most to the people on your email list, it is easier to send them emails that market to their specific needs. This means that the email you send with questions needs to be detailed in order for you to get the type of feedback that you need.
Sending the right amount of emails can be a major problem. You are often sending emails at a rate that is too much or not enough. Finding the right balance and perfect email frequency is never easy. You can segment based on when people are looking to receive emails. This allows you to cater to their needs directly.
4) Purchases and Purchase Cycle
Innovation with technology is also making it even easier for email lists to be segmented. You can track peoples purchases and then use this information when you are coming up with content and offers for emails. This allows you to better cater to the needs of your target audience. Both purchase cycle and past purchases can be used this allows for a better focused email strategy that can really pay off in the long run.
Segmenting your email list is something that can be really beneficial and these are the easiest ways to do it.