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7 Most Popular Coaching Models and Frameworks


Personal Coach Info

Professional coaching is a growing field that is becoming increasingly vital in today’s corporate climate. As such, it’s useful to have a relatively accurate picture of who professional coaches actual are and what they actually do.


Firstly, the actual nature of the coaching will actually depend heavily on your location. About two thirds of coaches globally prefer to work on a face-to-face basis, but coaches in North America tend to shows preference toward using the telephone to coach.

Interestingly, the considerations that clients find most important tend to be subjective ones that are almost impossible to survey or know beforehand; these tend to be very personal preferences that vary heavily from experience to experience, like personal rapport, compatibility, confidence, and actual coaching effectiveness.

Slightly less important, but still considered as important by at least 75% of clients surveyed include specific training as a coach, humor, cost, personal referrals, delivery method, and experience. These, too, tend to be relatively subjective.


However, some statistics are available. In terms of cost, average fees for a one hour coaching session are $350 for executives, $240 for managers, $220 for business owners, $170 for team leaders, $120 for staff members, and $120 for personal clients. With this in mind, clients can figure out how much their coach’s services are actually worth in relation to the services of others.

23% of coaches specialize in leadership, 15% of coaches specialize in business/organizations, 15% of coaches specialize in executive coaching, 13% of coaches specialize in life vision and enhancement, and 7% of coaches specialize in career advancement, meaning that clients can pick and choose depending on their niche-filling needs.

Services Offered

Most coaches offer a multitude of services, as well; common services include consulting, training, facilitating, mentoring, and/or teaching. This is done through focusing on personal growth, relationships, self-esteem, communication, balancing work and life, and teamwork. A bit more than half use the leadership model of coaching, about a third draw from organization development strategies, and a bit over a quarter use organizational psychology theory.

As about half of all coaching engagements last from four to six months, it’s important to find a good personal match.

Still important, but less so, is education level and actual experience with professional coaching. About 60% of coaches have a masters degree or PhD, so not having one of these degrees indicates that the coach may be below-average, education-wise. Meanwhile, slightly more than half of all coaches have less than five years of experience, less than a third have five to ten years of experience, and just a bit less than a fifth have over ten years of experience, so there’s no real need to balk at a relatively new professional coach.

Other issues, like gender and age, tend to be far less important.

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