If you want to be sure that your Instagram page is seen, it is important for you to know what Instagram users are looking for most. The only way to make sure that your account is a must-follow is to make sure that you are giving your audience what it craves most. There have been studies done on what Instagram users want and you can use this research to your advantage. Here are the key takeaways from this infographic.
1) Eye Candy
The one thing that you need to be sure of when you are uploading content to your Instagram account is that you are offering eye candy. You have to remember that this is a platform that is almost completely visual. This means that what you offer needs to be appealing visually to your audience using images and color. What you want to create is eye candy that entices and gets the attention of your audience. This might require the assistance of a design team that knows what users want to see and helps you to create these images.
2) Use Tools
Even though a design team can be the easy way to make your Instagram account more noticeable and visual appealing, there a few ways that you can create a great account without hiring a design team. There are tools that you can use that are designed to be shortcut to having your design team. This means that the images that you upload can still look professional and visually appealing by just using these tools alone. These tools are designed to be easy to use and do not take a lot of time for you to get familiar with. The tools that work best are Afterlight and Canva.
3) Stay Updated
You also need to be updated with what is trending on Instagram. This means that the only way you can be sure that more users will want to stay connected to your account is if you are on top of the latest trends. This means that you need to do the legwork to see what is hot on Instagram right now and what you can do to stay up to date with what people on this platform are looking to see from the accounts that they follow. If you are up with the current trends, you can be sure that your Instagram account will get more follows and have more users.