Here are some of the most significant elements to take from the following infographic.
1) Keep Your Eyes on the Prize.
While there are a number of different things you want to accomplish with your business, and by extension to that thought, with your marketing, everything eventually comes back down to customer acquisition. In the end, this is the only way in which you can hope to grow your business properly.
2) Get to the Front of the Line.
Chances are, regardless of your particular business, you have competitors. More to the point, you have businesses that share in your keywords, your audience, and everything else you want to dominate. With that thought in mind, the most important thing to do is build strategies around getting to the front of the line. Whether this involves learning how to take advantage of Google and SEO, or utilizing authority sculpting, look for things that are going to give you the ability to dominate.
3) Take the Multifaceted Approach.
When it comes to gaining the largest amount of customers in the shortest amount of time, it’s important to keep in mind that there is no singular approach. Any strategy for customer acquisition you’re going to come across is going to involve a combination of things. Creating content that takes full advantage of SEO is great, but combine it with 2-sided referrals, sales-focused content, and email marketing, and you’re definitely on to something significant.
4) Make Sure Your Content Keeps People Hooked.
It’s not enough to have content that brings people to your website. While this is certainly important, it is only one component to the larger goal. You need to also work to make certain that your content keeps people hooked to your website. That means SEO content that also engages.
5) ROI Measurement Matters.
At the end of the day, all of the brilliant marketing strategies in the world are only going to be about half-baked, if you’re not using analytics to develop an understanding of what’s working, what needs to be revamped, and what is best abandoned entirely. Analytics can show the marketing channels that are giving you the best results possible. Not only can you use these analytical tools to understand the success of your current ROI, but you can also use these tools to look for ways in which you can improve your ROI in some regard. With time and a little effort, your marketing will become stronger than ever.