It is harder and harder to get your blog to stand out with so many different types of blog content available online. It can be a real challenge to separate yourself and find your unique voice. However, the only way to have success by marketing with a blog, is to get people interested in your content. Here are the biggest takeaways from the infographic.
1) Why Do People Share?
The first thing that you need to think about when creating blog content is what people are looking to share. Studies show that people are more apt to share blog posts when they feel strongly about them. This means that you need to create content that makes people care in some type of way. This is really the only way that you will be able to get a large following for your blog posts online. People share what they care about, and you need to create content that evokes an emotion of some type.
2) Headlines Count.
You might think that it is your actual blog content that matter most, but this is not always the case. Your headlines also need to be given attention, because they might be all that readers see. Most people that go to your blog will only read the headline. This means that you need to make your headline interesting enough to entice them to read the entire blog post. About 8 out of 10 people will read the headline, but only 2 out of 10 will read the blog content. This means that you need to dedicate more time to creating headlines that excite.
3) 7 Minutes or Less.
When you are creating blog content, you need to keep in mind that your readers have very short attention spans. This means that the content you create should be able to be read in the span of 7 minutes or less. Long blogs that go on and on are not the ideal way to keep people coming back to your blog. Make it short and sweet, but still offer the reader something of value.
4) Add Images.
It is also beneficial for bloggers to begin adding images to their content. Even though blogs are known for being text only, adding some images can be a great way to entice readers. Research actually shows that people are more likely to read your blog if you include color images. This can increase the chances of your blog being read by about 80%.