Search engine optimization has redefined internet marketing. How we search, how websites are found, how people browse the galactic network and thus the exposure that a website gets will depend substantially on the optimization of the site or a webpage. Blog posts should be optimized. Else, they would only be confined to the existing audience or the immediate social network of the blogger who would share the post and the connections will be able to know that something has been published. Beyond that, sharing will determine the eventual fate of the post. For blog posts to be accessible and for greater exposure, the content and the webpage must be optimized. Here is how you should approach optimizing your blog posts.
1) Make a List of Keywords You Are Targeting.
Keywords are the foundation of search engine optimization. Search engines wouldn’t know what your content is all about unless you target some keywords. Don’t target too many keywords as that would confuse the spiders or crawlers and your blog would not be properly categorized for any specific keyword. As a result, your blog post wouldn’t get a desired rank on any of the keyword related search results. Target one, or at the most two similar keywords, for the search engines to rank your webpage accordingly.
2) Come Up with a Catchy Title.
This will not influence search engines to rank your webpage higher but it would compel people to check out your article or post when it does appear on search results. People don’t check URLs or the article without being drawn in by the title. In other words, getting displayed on a certain search engine result page is not a surety of generating some traffic. You need a very captivating or intriguing title.
3) Use Original Content.
If you keep spinning contents that are already uploaded, if you don’t have any opinion or an exclusive view, if there is nothing new that you can share with the world then why would your blog post be rated higher than other posts that have already said what you are saying? You must come up with absolutely original content.
4) Incorporate Images and Relevant Links.
Images, relevant links and excellent quality writing are the three factors that would wrap up your optimizing a blog post. Your content must be readable, there should be relevant links and images and you must have proper tags or meta descriptions to make use of the search engine algorithms.