Create the Perfect E-mail Subject Line
Did you know that the average person receives over 100 e-mails every single day? That amount of information overload means that many of those e-mails are simply shifted into the trash folder without them ever being read. In order for your e-mails to be considered important, you’ve got to set yourself apart from the massive amount of other marketing e-mails that may be in your subscriber’s inbox. The only way to do that is to make sure that you’ve got the perfect e-mail subject line crafted.
Your E-mail Subject Line Needs To Communicate Value
Specific words won’t actually get your e-mails automatically spammed. Neither will the structure of your e-mail end up getting your e-mail listed as junk. This means you have some key points that you can include to communicate a sense of value and urgency within the subject heading of your e-mail being sent. For example:
FOR TWO HOURS ONLY: Get Free Shipping & 30% Off Any Item!
The capital letters to start the subject line communicate value and urgency because you’re giving this subscriber an exclusive sale that lasts for just two hours. The capital letters also help your e-mail stand out. People love seeing free stuff, so lead with the free stuff that you’re willing to offer. Close the deal by adding specifics about what the sale happens to be.
People Tend To Do More Business Locally
If you’ve got local people on your e-mail marketing list, stress this fact in your e-mail subject line. One of the most important aspects of doing business in today’s global marketplace is your ability to establish a relationship with a targeted individual. Simply being local can help establish that first impression you need to begin working on that relationship! For example:
ONLY IN SEATTLE TODAY ONLY: Save 15% & Get Free Bonus Cash!
This gives your e-mail recipient two levels of exclusivity: it’s only for Seattle customers and it’s only for e-mail marketing customers. This gives a level of perceived value that can tempt someone to purchase… if you can follow through with that value and establish a relationship with that customer.
Remember That Your Subject Line Isn’t a Novel
When writing a subject line, make it enticing enough so that people will want to see what you have to offer, but not so incredibly long that they can’t read the entire subject line in their e-mail program. This means being clear and concise with what you’re trying to communicate. The best subject lines can summarize the content of an e-mail in just a few words, like this:
Your FREE Shipping Offer Is Set To Expire
Will this cause someone to click into the e-mail to see what they actually have? Maybe… or maybe not. Just like when an employee approaches a visitor in a store and asks them if they need help, you’ve simply got to put yourself out there in the best way possible. It’s up to the visitor to make the sale. Your job is to not do anything that puts that visitor off, which is why a good e-mail subject line is so important.
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