Emails can be used as a great marketing tool and increase engagement among consumers, but only if you are sending the right type of emails. The thing that you need to remember is that not all emails are created equal. This means that automated emails can be a great marketing tool if you know how to use it right. You can have higher open rates and higher click rates of you try a few strategies. Here are the key takeaways from this infographic.
1) Make Them Welcome
The one way that you can be sure that your automated emails encourage engagement is to send them to people that want and expect them. This means that you need to send them to welcome users that are subscribers. These are the people that signed up to be on your mailing list for one reason or another. They will be the most likely to not only open up the email that you send, but also to take the desired reaction that you request. Sending to those people that welcome your email is always a good strategy to take.
2) Give Them What They Want
When you are sending email content, you need to be sure that it offers something to the reader. The only way that the lease will do something that you want like subscribe or buy is if you offer them content that has some value. This means that you need to make it a priority to give them what they want in the form of content. You need to know the lead that you are trying to appeal to and offer them something of value. This is the only way that you will get more clicks and you can be sure that your emails are read. You get what you give, when it comes to engagement with emails.
3) Thank You
You might think that a thank you email is kind of pointless, but the opposite is true. Thank you emails can actually be a great way to really increase revenue. This means that when someone purchases a product or signs on as a subscriber, it is always a good idea to have thank you emails that are automatically sent. This can make huge difference. It has the ability to increase both satisfaction and engagement, which is huge. Trying out this strategy can offer real results fast that can have an impact on revenue.