Headlines are often the first thing that online users notice, which is what makes them so important. If you want your content you need to create headlines that get the right type of attention. This can be learned by better understanding poor performing headlines. Here is a look at some key highlights to remember from this infographic.
1) 15 Seconds
It is important to realize that many online readers and users are not spending a lot of time on each page. They make an opinion about the content very quickly. Studies show that most people only spend about 15 seconds on a page before they come to a conclusion about the type of content that is available. Most people only read the headline of the content, because this is what they use to judge the rest of the content on. About 8 out of10 people read the headline, but only 2 out of 10 read the actual content. This means that focusing on the headline can improve the amount of readership that your articles obtain.
2) Facebook and Sharing
The platform that is used most often for sharing content is Facebook. This is a social media site where content is shared at the highest rate. This means that the goal should be to create headlines that can get noticed on social sites like Facebook. If your headline does not attract attention on Facebook, it will not perform well. This means that you need to make sure that your headlines are geared toward doing well on Facebook if you want your content to have a high readership and get a lot of views.
The thing that is often the death of most headlines involves being too generic. Choosing phrases or terms that are most often used can kill your content before it even gets see. This means that headlines with phrases like “Are You,” “The Best,” “The Most” and The ultimate are overused and immediately disappoint readers. If you want your headline to get the right type of attention, you need to stay away from these commonly used phrases. You need to come up with something much more unique that gets attention.
Asking questions within the headline is often seen as the wrong way to go. Most headlines that contain questions accompany content that does not perform well. If you want your content to be seen and shared, you need to answer questions and not ask them.