Ways To Thrive In The Booming Mobile Market
Between 2010 and 2012, the percentage of smart phone users that were using mobile Internet grew as much as 45 percent. This number is showing no signs of slowing down any time soon. If you are in the email market, this means a lot to you. It means that mobile optimization is absolutely vital at this moment in time.
Many people seem to have the false notion that mobile devices are geared only toward a younger crowd. This simply is not true. 40 percent of smart phone users are under 55. One in four people over the age of 55 own a smart phone and three out of every four people are using their smart phones for email.
Optimization is not something that has to be complicated. Short and sweet should be a key phrase for someone optimizing, always remembering to keep it simple. Subject lines always should be limited to no more than sixty characters.
Effective Mobile Marketing
With email marketing, it is of utmost importance that your links are sized large enough to make them clickable. Click space in general is very important. You should keep anything clickable to at least 44 by 44 pixels in size. If you are optimizing for Apple, keep in mind that it automatically resizes fonts to at least thirteen pixels.
Androids and other non-iOS devices will need at least fourteen pixels for text and a minimum of twenty-two pixels for any headlines. Keep in mind also that close attention needs to always be paid to the email dimensions themselves. Android devices cut off your email at around 320 pixels, whereas iOS devices will always automatically resize email messages.
Be Smart with the Landing Page
Landing pages must never be forgotten either. Flash is data heavy. This means you should probably think about switching over to CSS or HTML5. Keep in mind that particularly for mobile device users, attention spans are quite short. It is always important to test your content on a variety of different mobile devices, and remember to always check everything.
In just the past nine months alone, the percentage of open emails has increased as much as thirty percent. Between June 2012 and March 2013, Blackberry email opens went from 0.01 percent to 0.24 percent. Android email opens increased from 5.04 percent to 8.46 percent. iPad email opens increased from 5.94 percent to 8.93 percent. iPhone email opens went from 13.62 percent to 17.5 percent. These are some significant statistics for email marketers.
Keep in mind also that you should always understand the mindset of your mobile device users. You need to know when they check their email and send out your marketing campaign accordingly. Keep in mind that instant messaging and emailing only make up a mere 5.3 percent of a mobile user’s device time. This means you only have mere seconds to catch the attention of your target audience!
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