It took over 3 years for Twitter to reach their 1 billionth tweet on this social networking and micro-blogging platform. Now it only takes a couple of days for a billion tweets to be written and posted. How can users sort through all of that data quickly and efficiently? Through the use of Twitter hashtags.
The fastest growing age demographic on Twitter right now are the 55-64 year olds. It has grown by 79% since 2012.
Twitter Hashtag Facts
How can you reach out to people on social media with this unique tool? Many businesses are finding that the hashtag is the best way to market their products or services. One hashtag allows them to search through the data that is created, while users of the hashtag are able to feel closer to the company than they did in the past.
- People on Twitter interact with their preferred brands 17% more on a weekend day when compared to a weekday.
- CTR rates on tweets with links and hashtags is higher on Friday, Saturday, and Sunday.
- Hashtags that are associated with images have 2x the engagement rate than hashtags that don’t have an image.
- Shorter tweets and hashtags get about 20% more engagement than tweets that maximize the 140 character limit.
- Hashtags will also double the engagement of people when compared to tweets that don’t include one.
- 24%. That’s the percentage of tweets, on average, that include at least one hashtag.
- When compared to tweets with 3 or more hashtags, a tweet with just 1 hashtag will perform 21% better in engagement.
- Three or more hashtags results in a 17% drop in user engagement.
- A tweet with a link and a hashtag is 86% more likely to be retweeted.
In the early days of Twitter, users were wanting something that was more of a groups function, kind of like what you see with Google Circles. The hashtag was more of a middle ground compromise more than anything else. It was a way to create a group, but one that was built on information and searching. Hashtags can be incredibly irritating if they are overused and abused, but as the statistics shows, they can also be incredibly valuable. If you’re using Twitter right now, then you should be using a hashtag with your tweets.
How Much Engagement Comes From Hashtags?
- Individuals can see a 100 percent increase in engagement by using hashtags.
- Brands that are using hashtags can see a 50% increase.
- Tweets with one or more hashtag without a link are 55% more likely to be retweeted.
- People who post a concentrated number of Tweets in a short time span see a follower growth that is 50% more than average.
- Brands that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than average.
- There are 284 million monthly active users on Twitter who send out an average of 500 million tweets per day.
- More than 3 out of every 4 Twitter accounts originates outside of the United States and the platform supports more than 35 languages.
It isn’t just the American user that should be the focus of those who are marketing on Twitter with hashtags. It is the international community, since 77% of Twitter’s accounts are non-US based. Although other platforms allow for hashtags, the engagement of those posts typically goes down instead of up when they are used – especially on Facebook. The hashtag marketing campaign has some influence on Instagram, but overall is a Twitter outreach. If you are looking for a fast way to grow your brand, the statistics make one thing clear: tweet in concentrated amounts, live tweet events, throw in a graphic here or there, and always use a hashtag.
Could Hashtags Improve Brand Communication?
- The percentage of the world’s top 100 brands that send less than one @ reply to other Twitter users: 54%.
- 12. That’s the average number of tweets that the top 100 global brands are sending through their Twitter account every day.
- 63% of global brands that have a presence on Twitter have multiple accounts that they regularly update.
- 85% of B2B marketers are using Twitter to meet their needs.
- Just 8% of Americans say that they are getting their news from their Twitter feed.
- A little more than half [55%] of the companies that are on Twitter say they are satisfied with their presence on the platform.
- Only 1 out of 10 social referrals to an ecommerce site comes from Twitter.
- The average purchase made by someone who was referred through Twitter to an online store: $46.29.
- 130. That’s the number of questions every hour that brands are ignoring with their Twitter account.
The statistics about using hashtags are very clear. You’ve got to be using a hashtag to encourage interaction. The statistics above also show that many businesses don’t seem to get the structure of Twitter as of yet. Sometimes having multiple accounts for a brand is a good thing as it can help to structure customer service feeds, a main brand feed, and then any other specialty feeds. Having multiple brand messages, however, is confusing to the average user and that will cause them to ignore the message of the brand. The average Twitter user isn’t reading every tweet. They’re skimming them. That’s why hashtags are so important. It’s a way to get the attention of the average person. If you’re not using them, then you might as well not even bother with being on Twitter right now.
Is Twitter Really Just Overrated?
- 5% of mothers feel that Twitter is the most efficient method of communicating directly with brands. Fathers are only slightly more confident at 7%.
- Fewer than 1 in 10 UK youth have made a purchase through a link that they found on Twitter.
- The percentage of desktop referrals that Twitter offers to US news sites or entertainment websites: 1%.
- 43% of people who have made at least 1 tweet on their account have not tweeted in the last 12 months.
- Just 1 in 4 Millennial is an active Twitter user, which is the same amount of teens who say that it is their favorite social network.
- 20 million. That’s the estimation of fake Twitter profiles that are active on Twitter at any given moment.
- 15%. That’s the percentage of Americans who can’t access Twitter, even on their preferred mobile device, while they are at work.
- 90% of internet users don’t use Twitter.
- Just 11% of Americans send a tweet at least once per month.
About one-quarter of Twitter users who are active will actually send tweets. This means that when you are using hashtags to send a marketing message to your targeted demographics, it is important to have segmented your customer base so that your message can be directly received. You need to know who wants to engage with your brand and then get involved with their lives in order to make an impact. If you can do that, then Twitter can be a successful experience for you.
Is You Are Not On Twitter, You Need to Be
- The volume of tweets is growing at around 30% per year.
- The average amount of followers that someone has on Twitter: 208.
- 170 minutes. That’s the average amount of time that users spend on Twitter every month.
- 44% of Twitter users start an account to follow brands or people, but never send out a tweet themselves.
- 29%. That’s the increase of offline sales that is attributed to promoted tweets for a brand.
- 45% of Super Bowl advertising includes hashtags.
- About 85% of Twitter ad revenue comes from mobile users in every quarter since 2012.
- The average response rate for a brand on Twitter takes 9 hours to begin.
If your brand is trying to break into the mobile market, then using Twitter and knowing these hashtag statistics is going to be an important part of your strategy. User engagement on Twitter occurs during the morning commute in virtually every community, so make sure that you’re planning your tweets wisely. Although people will scroll through their timeline and even put in specific search terms on the site to get tweets they want to see, engagement rises when a tweet comes through live while individuals are looking at their account. Tweets are growing by leaps and bounds, so knowing when your target demographics are on the platform will be critically important in the future. The hashtag helps you create a new community and searchable tweets, but you’ve got to be noticed before you can use these options.
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