Internet marketing is something that every business needs to be doing. Not only is it an easy way to reach out to the world at-large, but it is an easy way for a prospect down the street to find out what you’ve got.
An estimated 40% of the world’s population has regular access to the internet today.
In the developed world, internet saturation is reaching nearly 100%. Even broadband internet access is seeing spikes in access so that information can travel even faster. With 1 in 3 people in the developing world online already and still continuing to grow, today is the day to begin developing your internet marketing skills.
- 40%. That’s the number of online shoppers that will research a minimum of 3 different channels before deciding on a purchase. That’s 4x the number of consumers compared to 2002 figures.
- 52% of Americans user their devices while browsing in-store in order to research the product online.
- The percentage of consumers that will use the internet through their smartphone to shop: 80%.
- 3 out of 4 Americans admit that they use their smartphone or mobile device in the bathroom to browse the internet.
- 1 in 3 Americans owns at least one smartphone or other mobile device.
- The percentage of mobile searches that lead to at least one online action within the next 60 minutes: 70%.
- 8 out of 10 retailers are investing into mobile internet marketing this year.
- More people today own a smartphone than own a toothbrush.
The internet is changing because people are changing. It has become a mobile friendly experience because people have equipment that can quickly browse sites wherever there is data access. As 4G LTE continues to expand and wi-fi availability becomes available virtually everywhere, this trend is only going to continue. This is why the focus of internet marketing has to be with the mobile user. It has become more popular than the desktop for internet access and a business must evolve to meet current demands or risk finding failure.
Internet Marketing Via SEO Matters For Every Business
- 44%. That’s the percentage of online shoppers that will use a search engine as their first step towards making a purchase.
- 12 billion internet searches are performed every month in the United States alone.
- The paid search CTR: 2%.
- Businesses with over 400 pages that have been indexed get up to 6x the number of leads compared to sites that have 100 or fewer pages indexed.
- The percentage of consumers who say that they used a search engine to learn something new about a business, brand, product, or service: 86%.
- 6 out of 10 internet users around the world will research products online through a search engine before purchasing something.
If people can’t find a business online, then there is a good chance that even local prospects aren’t going to engage with that brand. Today’s prospect will do up to 90% of the lead development work on their own today if there is enough of an internet marketing presence available. This is why SEO is so important. If a business can get their page ranked into the Top 10 results, then they’ve got a shot to be found.
Here’s Why Content Matters For Internet Marketing
- The average content length that shows up in the Top 10 of any Google search: 2,000 words.
- If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes when compared to lower content levels.
- The Top 3 organic search results combine to take away 60% of the organic clicks that will result.
- 50% of all mobile searches are conducted in hopes of finding local result. 6 out of 10 of those searches will eventually result in a sale.
- When content is focused upon in an internet marketing plan, there is a 14% close rate. Direct mail and print advertising have just a 1.7% close rate.
Internet marketing and SEO walk hand in hand together. Most people use search engines to find new information. The top results tend to be perceived by consumers as the most important, which is why they receive the most clicks. For a business to get noticed, the #1 priority has to be the creation of effective, meaningful, and valuable content. There’s no getting around this fact. Without content, a business can’t foster leads and that means that revenues aren’t going to grow.
Blogging Matters to Internet Marketing. Period.
- 82% of internet marketers who blog every day have acquired at least one customer from their efforts. Only 57% of internet marketers who don’t blog every day can say the same thing.
- 79% of companies that have a blog report a positive ROI for inbound marketing.
- Almost half of all people on the internet today will read at least one blog every day.
- 40% of companies in the United States are blogging only for internet marketing purposes.
- Internet marketers that have made blogging a priority see an average of 13x ROI results compared to non-bloggers.
- The percentage of inbound marketers who state that organic sources of information are important to new marketing efforts: 84%. Only 9% of outbound marketers see sourcing as important.
- Businesses that focus on inbound internet marketing generate 54% more leads, save an average of $20,000 in marketing costs, and develop 2x the leads as other marketing efforts.
Blogging can be time consuming, but it can also be remarkably profitable. Finding a solid writer that can handle high quotas has never been more important to an internet marketing plan. Daily blogging brings in customers, leads, and revenues. When compared to traditional outbound methods, the sheer number of leads that are developed through internet marketing should make everyone stop for a moment to pay attention. Blogging matters. The content on a website matters. Without this content, to the average internet users, a business does not matter.
Does Social Media Matter for Internet Marketing?
- 83% of internet marketers say that social media is an important component of their business.
- The percentage of internet marketers who say Facebook is important or critical to their business: 42%.
- 96% of social media managers that use metrics that track followers or fans as a measuerment of success, but 53% of internet marketers on social media don’t have any metrics at all.
- Social media internet marketing has a 100% higher lead-to-close rate than outbound marketing.
- 8 out of 10 US social network users prefer to connect to different brands through Facebook than any other method.
- 43% of all marketers have found a customer via LinkedIn in 2013. That’s even higher than Twitter, where 36% of internet marketers say they found a customer.
Internet marketing must funnel through social media because this is how people connect with each other today. There might be 4 million people who have access to the internet, but there are nearly 2 billion people with a Facebook profile page. Half of the connected population of the world is on Facebook. That’s a statistic that cannot be ignored. Being online is important, but internet marketing through social media networks is even more important.
How Critical Is The Landing Page For Successful Internet Marketing?
- The percentage of marketers that build a new landing page for each marketing campaign: 48%.
- 37% of B2B marketers are using marketing automation to generate leads.
- 71% of B2B marketers use content marketing to generate leads through a landing page.
- Almost half of all landing pages have 2 or more offers that are built into the content of the page.
- More than 15% of the landing pages on the internet today don’t even have navigation bars on them.
- To counter the potential quality lead generation problem of a landing page, 84% of companies that use them also have a CRM in place to create lead scoring stats.
- Only 1 in 4 leads that are generated from internet marketing and sent to a sales department are quality leads.
- 68% of companies that focus on B2B markets have not identified their sales funnel yet.
- Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
- Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
The landing page is important, but so is collecting email data from that landing page. Lead nurturing through emails gets up to a 10x better response than standard blasts for email marketing. Companies that are lead nurturing through email and other internet marketing practices have almost 10% more sales reps that are able to meet their quotas. The bottom line is this: you need to be internet marketing to maximize your success. The statistics prove it.