This is a clickable, visible word which is displayed as a hyperlink. It is normally in the type of following form:
Features of Anchor Text
The features of anchor text include the following four components.
1. It is natural as it sends most links to the internal pages with content related to the anchor text.
2. For most anchor texts, they are made up of the brands name, keywords or raw URL.
3. These forms of anchor text are too generic; click here, visit website, read this, more info.
4. For extended keyword phrases also referred to as long tail keywords, they can be used to rank for additional terms.