37 First Class Simon Sinek Quotes

Simon Sinek is an author who currently serves on the RAND Corporation staff. He is most famous for writing the best selling books “Start With Why” and “Leaders Eat Last”. He can often be found traveling and giving TED talks around the world. Here is a collection of some of his most marvelous quotes to date.

“A leader’s job is not to do the work for others, it’s to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.”

“Anyone can sell product by dropping their prices, but it does not breed loyalty.”

“Be the leader you wished you had.”

“Believing that you competition is stronger and better than you pushes you to better yourselves.”

“Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum an d your drum only. It’s the one that makes the sweetest sound.”

“Dream big. Start small. But most of all, start.”


“During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.”

“Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.”

“Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.”

“I’d rather play in the major leagues and have some bad games than play consistently good ball in the minors.”

“If we care about the average working American, then Wal-Mart matters. A lot.”

“Leadership is not about the next election, it’s about the next generation.”

“Make it about them not about you.”

“Money is a short term result that incentivizes short term decision making.”

“Nike doesn’t want to make products for everyone – they want to make products for champions.”

“Organizations should say and do the things they ACTUALLY believe.”

“Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.”

“People don’t buy what you do, they buy why you do it.”

“Republicans are completely befuddled by Obama’s star power and don’t seem to have a clear or effective strategy to compete.”

“So much of starting a business or affecting change is the confidence and courage to simply try.”

“Sometimes spending time with someone who is perceived as successful can make us feel less successful.”

“Spending time with the military certainly lends itself to some remarkable experiences, and I’ve been privileged to have had my share.”

“The best ideas are the honest ones. Ones born out of personal experience. Ones that originated to help a few but ended up helping many.”

“The big picture doesn’t just come from distance; it also comes from time.”

“The challenge of the unknown future is so much more exciting than the stories of the accomplished past.”

“The cost of leadership is self interest.”

“The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.”

“The most basic human desire is to feel like you belong. Fitting in is important.”

“The only time I waste is time I spend doing something that, in my gut, I know I shouldn’t.”

“The quality of a leader cannot be judged by the answers he gives, but by the questions he asks.”

“The single best machine to measure trust is a human being. We haven’t figured out a metric that works better than our own sort of, like, ‘There’s something fishy about you.'”

“The trick to balance is to not make sacrificing important things become the norm.”

“There is a difference between giving directions and giving direction.”

“There is a difference between listening and waiting for your turn to speak.”

“Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.”

“When leaders care less about their people, their people will be careless.”


In this Youtube video of a TED Talk, Simon Sinek discusses all the qualities that a great leader should have.

I hope you’ve enjoyed reading my 37 favorite Simon Sinek quotes.