36 Spectacular Michael E. Gerber Quotes

Michael E. Gerber is an American author and founder of Michael E. Gerber Companies, specializing in business skills training and more. As the co-author of the E-Myth Vertical Series, Gerber has focused on business coaching the entirety of his career. Here is a look at some of the best Michael E. Gerber quotes to remember.

“A place that replaces the home most of us have lost. That’s what a business can do; it can create a Game Worth Playing.”

“And as the world becomes more and more complex, and the commodities more varied, the feelings we want become more urgent, less rational, more unconscious.”

“At the end of each day, we asked ourselves how well we did, discovered the disparity between where we were and where we had committed ourselves to be, and, at the start of the following day, set out to make up for the difference.”

“Because, the moment you chose to start a small business, Sarah, you unwittingly chose to play a significantly larger game than any game you had ever played before.”

“Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.”

“Creativity thinks up new things. Innovation does new things.”


“Drastic change creates an estrangement from the self, and generates a need for a new birth of a new identity.”

“I believe great people to be those who know how they got where they are, and what they need to do to get where they’re going. Great people have a vision of their lives that they practice emulating each and every day.”

“I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.”

“I think that maybe inside any business, there is someone slowly going crazy.”

“If living with your spirit, means anything to you at all, if you truly care about it, then guard it with your life. Because Comfort overtakes us all when we’re least prepared for it. Comfort makes cowards of us all.”

“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”

“It’s time for me to challenge my imagination and to begin the process of shaping an entirely new life.”

“It’s up to you to dictate your business’s rate of growth as best you can by understanding the key processes that need to be performed.”

“Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.”

“Most people today are not getting what they want. Not from their jobs, not from their families, not from their religion, not from their government, and, most important, not from themselves.”

“Most salespeople think that selling is “closing.” It isn’t. Selling is opening.”

“No one knew what was going on! It was completely open to interpretation. And his guess was as good as anyone’s. My God, probably even better.”

“Remember, Sarah, any plan is better than no plan. “Because in the process of defining the future, the plan begins to shape itself to reality, both the reality of the world out there and the reality you are able to create in here.”

“Simply put, your job is to prepare yourself and your business for growth.”

“The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge while an ordinary man takes everything either as a blessing or a curse.”

“The commodity isn’t what’s important—the way it’s delivered is. When The Entrepreneur creates the model.”

“The craftsperson develops a knowingness about the work she does that bears its own fruit, the fruit of being present, or attentive.”

“The craftsperson learns that within the work she does there is a jewel hiding below the surface. That the thrill of the craft is to discover the jewel. And that there is only one way to discover it: to practice the craft mindlessly.”

“The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.”

“The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.”

“The Entrepreneurial Model has less to do with what’s done in a business and more to do with how it’s done. The commodity isn’t what’s important—the way it’s delivered is.”

“The Franchise Prototype is also the place where all assumptions are put to the test to see how well they work before becoming operational in the business.”

“The game has to be real. You have to mean it. The game is a measure of you.”

“There was absolutely no consistency to the experience.”

“They intoxicate themselves with work so they won’t see how they really are.”

“This book, then, is a product of the last fifteen years, as well as a product of the fifteen years that preceded them.”

“Tolerance for failure is a very specific part of the excellent company culture—and that lesson comes directly from the top. Champions have to make lots of tries and consequently suffer some failures or the organization won’t learn.”

“What’s also missing is a sense of relationship. People suffer in isolation from one another. In a world without purpose, without meaningful values, what have we to share but our emptiness, the needy fragments of our superficial selves?”

“With no clear picture of how you wish your life to be, how on earth are you going to live it? What is your Primary Aim? Where is the script to make your dreams come true?”

“You should know now that a man of knowledge lives by acting, not by thinking about acting, not by thinking about what he will think when he has finished acting. A man of knowledge chooses a path with heart and follows it.”

Here is an up close and personal look at Michael E. Gerber as he discusses some of the most prevalent issues plaguing businesses and its leaders to date.