24 Invaluable Brian Halligan Quotes

Brian Halligan is an American Executive and author. As the CEO and co-Founder of HubSpot, Halligan also spends time as a senior lecturer at MIT. Writer of the critically acclaimed book, ‘Inbound Marketing,’ here is a look at some of the most notable Brian Halligan quotes.

“Before you begin making the changes we outline in the remainder of this book, take some time to measure where you currently stand in order to track your progress and results as you implement changes.”

“HubSpot’s CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today’s buying process.”

“I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options.”

“If you have your target keywords in the URL itself, you’ll have a higher chance of getting anchor text with those keywords when people link to your page.”

“If you need further help redefining your value proposition, we recommend you read the first few chapters of Blue Ocean Strategy by W. Chan Kim.”

“In God we trust; all others bring data. ”


“Innovation: Imagine the future and fill in the gaps.”

“Just because you are the loudest, doesn’t make you right.”

“Nothing is more powerful than an idea whose time has come.”

“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”

“The first method is to think across the traditional boundaries of your marketplace to alternatives, not just competitors.”

“The purpose of business is to create and keep a customer.”

“The second method for creating a winning strategy in the era of inbound marketing is to be the world’s best at what you do.”

“There are two ways to create a winning strategy in an era where remarkable ideas spread virally.”

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”

“What other types of information, other than product specs, would be useful to your marketplace.”

“What types of information and tools can you put on your site that will pull in more people from your market?”

“What we want you to do is to change the mode of your website from a one-way sales message to a collaborative, living, breathing hub.”

“When hiring new marketers, use the DARC criteria: Digital Citizen, Analytical, web Reach, and Content creation.”

“You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.'”

“You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.”

“Your focus should include creating communities outside of your site for people to connect with you, your products, and others within the community. Ultimately, this “outside” focus will drive people back to your site.”

“You’re either making a market or disrupting a market. Entering a market is usually the wrong way to go.”

“You’ve got to unlearn what you have learned.”

Check out this sit down with Hubspot’s CEO Brian Halligan as they take a look behind the brand and some of Halligan’s best advice for small businesses.