The overall global perfume market has been seen rising slowly to an expected value of $45.6 billion by 2018. This is a result of emerging markets, previously left untapped, and innovative product launches. Trends have led towards consumer urbanization and higher spending when it comes to personal appearance. A rising demand for youth-orientated products and floral or exotic fragrances have left the market expanding. The lowest penetrated markets currently are China and Japan. The company logos of some of the most well known brands in the perfume industry are listed below.
The youth market of fine perfumes for teenagers is viewed as a potential growth opportunity. Women’s perfumes continue to dominate the industry and account for most of the product launches and innovations taking place. 21% of the fragrance industry is accounted for by fine fragrances. Of that industry, over 30% is purchased within North America.
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