In the early days of the web, it was enough to simply have any kind of website built up and available to be visited to be found in search engine, to be shared with others, and to convey the information that you have available.
1) Today nothing could be further from the truth.
Web users expect websites to load inside of two seconds or leave (visiting your competitors and never to return), with 40% of those visitors abandoning sites completely if they aren’t available inside of that to second window. On top of that, website speed is one of the critical ranking factors that Google takes into account when it decides where you sit in their search engine rankings – just another reason to make sure your site is lightning fast.
2) Use reliable and quality hosting.
Shared web hosting is usually more than enough for those that just want their own little personal corner of the Internet, but if you expect to have even just 100 or more visitors to your site every day you’ll NEED higher-quality service from a reputable web hosting company that offers lightning fast servers to build your site on top of.
3) Well coded themes/HTML.
Regardless of whether or not you decide to move forward with a “standard” HTML plus CSS website (often times the fastest way to go) or use any of the popular content management systems like WordPress, you’ll have to make sure that the underlying structure of your website is as lightweight and as speedy as can be.
4) Boost speed with caching.
Take advantage of caching tools and plug-ins (especially if you’re using a CMS like WordPress) so that users don’t have to “fetch” the code of your page every single time they visit. This can speed things up dramatically and walked way down your website, either.
5) Optimize ALL of your on page content.
The web today is a lot more visual than it used to be in the past, when it was primarily text based with just a handful of very low resolution images littered throughout. You want to make sure that ALL of your on page content – your high resolution images, your video, etc. – is optimized to take advantage of all compression technology that reduces the file size without eliminating the quality of the content that you are looking to use in the first place.