The original location of this infographic can be found at PoweredBySearch.com.
Keyword is the building block of search engine optimization or search engine marketing. The entire spectrum of SEO, including the various types of contents and the algorithms that rank the various pages, all are based on the basic concept of keyword.
Importance of Keyword Research
Naturally, keyword research is a precursor to search engine optimization and online marketing. But keywords are also the quintessential elements that determine the chances of success or failure of all search engine organization strategies. Choosing the wrong keywords can be counterproductive and a sheer waste of time, money and effort. Choosing the right keywords is not a daunting challenge but since there are many keywords for any company or industry, refining the research results and choosing the best keywords for a given niche is quite a task.
The Basics Of Keyword Research is a guide that shall help you to choose the best keywords, be it short tail or long tail, industry specific, location specific or specific to certain needs which could be informational content or promotional stuff. Identifying the best keywords requires a lot of research, analysis and then the content should be developed in accordance to all of those criteria.
There is tons of software available today using which you can figure out which are the keywords in a given industry or product niche. You will certainly be aware of quite a few keywords yourself, without the help of the software tools because the keywords are mostly the basic terms that define a product, its features, the service or an industry. Such types of software will help you to get the various combinations of words, all of which will play a role in optimizing your online presence. At the end of the day, keywords and search engine marketing are clever plays of words and content. How you weave your content, using various formats and how you excel at targeting a certain keyword with a certain content will determine the eventual search engine ranking of your website.
The info-graphic sheds light on all facets of keyword research. When you should be focusing on quantity, when and how you should be considering quality, what kind of competition you should look for and all the attributes of a keyword that you must take into account before deciding if they are worthwhile for your purpose.
The basics of keyword research form the crux of search engine marketing or search engine optimization.