To grow your brand quickly online, more than luck is required. You must have a strategy that you implement every day. These are the best methods to use to make that growth happen.
1) Use influencers.
Brands which utilize third-party audiences for growth see a 6-fold return on their investments. The key to growth in this area is to form partnerships that give your brand access to mature, established audiences.
2) Target the competition.
If your competitor has followers or fans, then you know they might have an interest in your brand as well. Engage with this people. Connect with them. It is an easy way to build growth without going through the prospect targeting process.
3) Answer questions.
Brands which proactively use content to answer common questions or concerns are more likely to see a rise in their conversion rate. 3 out of 5 people say they are more likely to purchase something from a brand which delivers custom content like this.
4) Eliminate generalities.
Your landing pages should offer specific value propositions. You must end each one with a targeted call-to-action. Page-specific content can deliver a 5-to-1 return on your conversion rate.
5) Use targeted email marketing.
When brands use targeted emails to specific lists of interested parties, the ROI is $38 to every $1 spent. Whether you have a list of 20 people or 20,000, this is where you’ll build your brand and grow your revenues.
6) Automate the process.
Quick communication creates more brand loyalty. Automating your lead nurturing process creates a 4.5-to-1 improvement in leads. More importantly, it may increase your revenues by up to 10% as well.
7) Make it personal.
People are more likely to associate themselves with brands that “get them.” If you create personalized context for the shopping experience, growth happens because you are literally giving people what they want.
The average person online focuses on a piece of information for 8 seconds or less. Two out of every three carts are abandoned because of this. Setting a simple reminder for cart abandonments or other site activities which remain incomplete can bring people back.
Growing your brand takes work. Although there is never a 100% guarantee for success, these options will give you a better chance at it.