It is safe to say that Twitter really isn’t anything like the real world that you live in. For instance, when someone starts following you on Twitter your day is made, but if that happened on your way to work you might start running in the opposite direction. The fact is that you have to know how to use the Twitter landscape to your advantage and understand how important engagement can be for your brand or business. It is possible to increase twitter engagement by nearly 325% if you simply take to heart some of these helpful engagement tips. Twitter can be a different world, so make sure you are prepared before you give it a go.
Why Does Twitter Matter?
Before you find out how to increase engagement on Twitter, you need to fully realize why this platform is so essential to your online marketing campaign. Did you know that there are 555,000,000 people that use Twitter? There are nearly 135,000 people signing up to join this social media site every day. Right now about 75% of all businesses are on Twitter and if you don’t have your own account, you are giving these competing businesses a competitive edge. Now is the time to get in on the buzz that Twitter can generate for your business, but you need to know how to engage Twitter users.
Know When to Tweet
The best way to ensure that your Twitter followers are reading and engaging your tweets, is to know when to send them. There are times of the day and week that are simply more “primetime hour,” which means that these are the times that you should send out tweets. It is known, that the best time to engage Twitter users is on the weekends. The peek tweeting hours are at 9am, 12pm, 3pm and 6pm. If you schedule your tweets around this schedule, you should have much more luck engaging your followers.
What to Tweet
Know that you know when to tweet, you must also learn what you should tweet to increase engagement. It might be a good idea to post images to your Twitter account, because they increase engagement by nearly 200%. Putting a link in your tweet will also make sure that it gets retweeted, because these types of tweets are boosted by nearly 87%. When all else fails, try asking questions to your Twitter followers to keep them engaged in the tweets you are posting.