High Quality Filtering By Google Panda
Google Panda is a quality filter on search results which uses survey related data to help ascertain both desirable and undesirable website features. Panda provides a major incentive to create and yield high quality content. Let’s take a look into Panda’s timeline.
History of Panda
On February 24, 2011, Panda 1.0 focused on content based websites which was comprised of extremely low quality pages, typically generated by online users. In April, Panda 2.0 made a major expansive movement which no longer focused solely on United States search queries but now concentrated on all English language results generated all across the world. This update was Google’s first time they accredited the use of data on blocked websites as a way to manipulate their ranking.
From May to June 2011, Panda 2.1 and Panda 2.2 were responsible for making small modifications to the Panda algorithm which adversely affected their search results. Panda 2.2 was proposed to combat the challenges from scraper websites that outranked original content; however, it was not very effective.
In July, Panda 2.3 consisted of new signals intended to distinguish between low quality sites and high quality sites. This resulted in some websites ranking significantly higher. Panda 2.4 was an update in April which improved the search algorithm thereby enhancing search queries from various languages.
On September 30, 2011, Panda 2.5 consisted of an upgrade to the algorithm which moved quite a few large websites further up the search results ranking. Search engine optimization experts conveyed the significance of quality content necessary to drive links. Panda 3.1 was a minor adjustment which only affected 1% of all search results.
Newest Update Changes
In January of 2012, a 30 pack of tweaks included Megasitelinks which enabled searches to display site links specific to your Metropolitan area. Searches for images were updated to look for both relevancy and highest quality. A spam detection algorithm was also linked to image searches. The most recent update to Google included Google+ social data as well as user profiles into SERP’s. This form of social personalization can easily be turned on or off based on your individual preference.
How Panda Can Impact You
What places your website at risk? Your site becomes vulnerable when there’s a small amount of original data with low quality links to page or website. A high amount of duplicate content to individual pages or an entire site is not good.
Preventing Future Panda Penalties
Let’s take a look at some new link building rules. You should definitely avoid using the same exact anchor text for links, steer clear of article spinning services, and don’t use irrelevant links in guest posts. You should therefore focus on building brand name anchor text links, using content link building, focus on quality not quantity of material, and utilize linkbait to create extra links.